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(Nikkei)Electronic Media Bureau (EMB)1-9-5 Otemachi Chiyoda-ku, Tokyo 100-66, Japan Date Visited: 23 March 1998WTEC Attendess: M. It is famousaround the world for the Nikkei Average of leading Japanese stocks and isroughly comparable to Reuters or Dow-Jones. Goldberg Hosts: Nikkei has been a financial newspaper company for 122 years.English materials are handled by NETS, a proprietary system for receivingand disbursing material in the Roman alphabet.Nikkei's software systems arespecified by Nikkei but built by outside contractors, including IBM. Eto gave an overview of the company's electronic businesses.Its daily newspaper, Nihon Keizai Shimbun, is the world's largest financial daily, with a circulation of threemillion.

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Company managers believe thatwith low-cost dissemination methods such as the Internet, profit rather thanrevenue is the appropriate measure of success. Habara explained that Nikkei has the largest electronic informationsales of any Japanese company by virtue of its huge historical databasecomprising over 1.3 million stories.

The services Nikkei Telecom 21, Nikkei Telecom, Nikkei Net and Nikkei Online offer news stories and summaries electronically in English and Japanese.

Telecom 21 provides full-text search in Japanese and English. The basic subscription rate is 8,000per month for a single user ( per month as of March 31, 1998).

House of Japan Magazine featuring Japanese news on various categories from technology to politics and culture.

Japan Echo Bimonthly journal featuring translations of essays and interviews by noted commentators on topics of interest in Japan today.

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